Doug J. Chung is the CBA Foundation Advisory Council Centennial Fellow, Professor of Marketing at the McCombs School of Business, University of Texas at Austin. He also serves as a senior external advisor for McKinsey & Company. Previously, he was on the faculty at Harvard University for ten years where he taught Sales Strategy, B2B Marketing, and Marketing Strategy in the MBA and Executive Education programs.
Professor Chung focuses his research on business/sales strategy, sales force management and incentive compensation. He has worked with firms worldwide to develop effective employee incentive compensation systems and his work has been published in Marketing Science, Management Science, Journal of Marketing Research, Production and Operations Management, and the Harvard Business Review. He has received many academic honors and was selected as a 2017 MSI Young Scholar and 2023 MSI Scholar by the Marketing Science Institute.
Professor Chung received his PhD from Yale University and completed his undergraduate studies at Korea University. Prior to pursuing a career in academics, Professor Chung served as a platoon commander in the South Korean Special Warfare Command.
Doug J. Chung's Curriculum Vitae (PDF)
University of Texas at Austin, McCombs School of Business
Professor of Marketing (with tenure) 2025-present
CBA Foundation Advisory Council Centennial Endowed Fellow 2023-present
Director, Sales & Business Development Initiative 2022-present
Associate Professor of Marketing (with tenure) 2022-2025
McKinsey & Company
Senior External Advisor 2020-present
Harvard University, Harvard Business School
Associate Professor of Business Administration 2017-2022
Assistant Professor of Business Administration 2012-2017
Ph.D. in Management, Yale University
M.A. & M.Phil. in Management, Yale University
B.A. in Economics, Korea University
Business/Sales Strategy
Technology Sales Management
Sales force management
Incentive Compensation
B2B Marketing
Quantitative Marketing
Industrial Organization
Structural Modeling
Field Experiments
CBA Foundation Advisory Council Centennial Endowed Fellow, 2023 – present
MSI Scholar, 2023
Finalist, Don Morrison Long Term Impact Award, 2021, 2023
Faculty Fellow, Marketing Strategy Consortium, 2020, 2023
MBA Class of 1962 Professorship, 2017-2023
Finalist, Gary L. Lilien ISMS-MSI Practice Prize, 2020
MSI Young Scholar, 2017
Cecil and Ida Green Honors Chair, Texas Christian University, 2016
Finalist, Frank M. Bass Award, 2015
Finalist, John D. C. Little Award, 2014
Fellow, Edward A. Bouchet Graduate Honor Society, Yale University, 2012 – present
Winner, ISMS Doctoral Dissertation Competition, 2011
Winner, Mary Kay Doctoral Dissertation Competition, 2011
Winner, ISBM Doctoral Support Awards Competition, 2010
Harry and Heesun You Fellowship, Yale University, 2010
Fellow, AMA-Sheth Doctoral Consortium, Texas Christian University, 2010
Whitebox Research Grant, Yale University, 2010